Why Should Artists Advertise in the SF Open Studios Guide?

Advertising in ArtSpan's SF Open Studios Guide is the most effective way to reach the thousands of your potential collectors who are participating in SF Open Studios (SFOS)! It serves to build interest in your art, direct people to your event(s), and helps clients follow up with you year round.

The 50th edition of the SF Open Studios (SFOS) Guide is a compendium of the creative heart and soul of San Francisco. In addition to artist listings, The beautifully designed 150+ page, full-color, glossy magazine will newly include a directory of the city’s visual art galleries and organizations, and articles on San Francisco's dynamic art scene and the arts & culture institutions who have been integral to preserving the city’s creativity. The Guide is kept by art lovers and industry professionals as a memento and resource for San Francisco arts and culture, and as a reference for artists who have caught their eye during our SF Open Studios program. 

SF Open Studios attracts thousands of visitors annually who are informed consumers that support SF Bay Area businesses and cultural institutions, and are committed to the arts in their community. ArtSpan distributes 25,000 guides through the region—directly to mailboxes and to spaces that support local art, reaching collectors, dealers, curators, interior designers, and art professionals. Key locations include coffee shops, hotels, museums and bookstores, as well as retail and tourist spots throughout the Greater Bay Area. 

ArtSpan’s SFOS Guide is a treasured resource for art enthusiasts who want to contact artists directly beyond the SF Open Studios season. 



  • Early Bird Deadline: May 5, 2024
  • Final Deadline to Purchase: June 17, 2024
  • Ad Copy Due: June 10, 2024
  • Guides Released: Mid-August, 2024



  • Early Bird - 2 Page…………$1,950
  • Early Bird - Full Page………$1,075
  • Early Bird - Half Page………$525
  • Early Bird - Quarter Page….$325
  • Regular - 2 Page………$2,350
  • Regular - Full Page……$1,275
  • Regular - Half Page……$625
  • Regular - Quarter Page..$425


*Artists must be members of ArtSpan and registered to participate in SF Open Studios to be eligible for these reduced ad rates.


SF Open Studios Guide Dimensions:  6" wide x 10.875" tall

For full ad specifications and templates CLICK HERE

Check out the 2022 SFOS Guide.



ArtSpan reserves the right to assign advertising placement. ArtSpan is not responsible for misprints due to typographical errors, mislinked files, or mislabeled files. Advertisers will be emailed a digital proof for review shortly after submitting their ad components.


Questions regarding format or submission?

Email [email protected]





April 9th, 2024 10:00 AM to June 16th, 2024 11:59 PM
Advertising Fee
Regular 2 Page Spread $2,350.00
Regular Full Page $1,275.00
Regular Half Page $625.00
Regular Quarter Page $425.00
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