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Why Should Artists Advertise in the SF Open Studios Guide?

Advertising in ArtSpan's SF Open Studios Guide is the most effective way to reach the thousands of your potential collectors who are participating in SF Wide-Open Studios (SFOS)! It serves to build interest in your art, direct people to your event(s), and helps clients follow up with you year round. 

ArtSpan directly mails thousands of our guides to our many patrons composed of art collectors, dealers, curators, interior designers, and art professionals spread across the Greater Bay Area. ArtSpan will also distribute the Guide to key locations that support local art; these include coffee shops, hotels, museums and bookstores, as well as retail and tourist spots throughout the Greater Bay Area. 

ArtSpan’s SFOS Guide is a treasured resource for art enthusiasts who want to contact artists directly beyond the Open Studios season. The Guide covers the history of SF Open Studios and details necessary information to connect directly with artists now and in the future. Historically, SF Open Studios attendees keep the Guide as a memento and a reference for artists who have caught their eye during our Open Studios season.

Artists Advertising in the SFOS Printed Guide must be registered to participate in SF Open Studios. Artists not registered to participate cannot purchase ad space in the Printed Guide.


  • Deadline to Purchase: Wednesday, July 28, 2021Extended: Monday, August 2, 2021
  • Ad Copy Due: Wednesday, August 4, 2021
  • Guides Released: Mid-September, 2021


ARTIST AD RATES - Deadline: July 28, 2021

  • Full Page       $1000
  • Half Page       $500


SF Open Studios Guide Dimensions:  6" wide x 10.875" tall

For full ad specifications and templates, CLICK HERE.

Check out 2020's Virtual Guide for a peek at last year's look.



ArtSpan reserves the right to assign advertising placement. ArtSpan is not responsible for misprints due to typographical errors, mislinked files, or mislabeled files. Advertisers will be emailed a digital proof for review shortly after submitting their ad components.


Questions regarding format or submission?

Click here for more details or email [email protected] 

July 15th, 2021 10:00 AM through August 9th, 2021 11:59 PM
Advertising Fee
Full Page Printed Ad $ 1,000.00
Half Page Printed Ad $ 500.00