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Why Advertise in the SF Open Studios Guide?

The 50th edition of the SF Open Studios (SFOS) Guide is a compendium of the creative heart and soul of San Francisco, reaching thousands of people this fall. The beautifully designed 150+ page, full-color, glossy magazine showcases art, provides the contact information for hundreds of SF Bay Area artists, a directory of the city’s visual art galleries and organizations, and articles on San Francisco's dynamic art scene and the arts & culture institutions who have been integral to preserving the city’s creativity. 

ArtSpan's SF Open Studios Guide reaches thousands of people touring SF Open Studios during the Fall. SF Open Studios visitors are informed consumers who support Bay Area businesses, are committed to the arts in their community, and keep the Guide as a memento and a reference for San Francisco arts and culture. This year, ArtSpan is printing and distributing 25,000 copies of the Guide to artists, art world professionals, collectors, designers, and business-owners throughout the San Francisco Bay Area. ArtSpan also distributes Guides to key locations that support local art as businesses resume operations; these include coffee shops, hotels, museums and bookstores, as well as retail and tourist spots throughout the region. ArtSpan’s hsitorica 2024 SF Open Studios Guide is a 150+ page, full-color, glossy magazine showcasing art and providing the contact information for over 500 SF Bay Area artists, as well as articles on San Francisco’s renowned art community.


  • Early Bird Deadline: April 21, 2024
  • Final Deadline to Purchase: June 17, 2024
  • Ad Copy Due: June 10, 2024
  • Guides Released: August 2024


  • Early Bird - 2 Page……………$3,000
  • Early Bird - Full Page…………$1,650
  • Early Bird - Half Page…………$850
  • Early Bird - Quarter Page…….$550
  • Regular - 2 Page………………$3,600
  • Regular - Full Page……………$1,950
  • Regular - Half Page……………$1,000
  • Regular - Quarter Page……….$650

* ARTIST RATES ARE AVAILABLE FOR REGISTERED SF OPEN STUDIOS ARTISTS. Look for information in your registration confirmation.

SF Open Studios Guide Dimensions:  6" wide x 10.875" tall

For full ad specifications and templates, CLICK HERE.

Check out the 2022 SFOS Guide* Open in a new tab to view the pdf.
*NOTE: the above is a low-resolution redacted sample of the 2022 SFOS Guide


ArtSpan reserves the right to assign advertising placement. ArtSpan is not responsible for misprints due to typographical errors, mislinked files, or mislabeled files. Advertisers will be invited to review the printed proof of their ad in June 2024 (specific dates will be sent via email, add [email protected] to your contacts).

Questions regarding format or submission?

Email [email protected]

April 9th, 2024 10:00 AM to June 17th, 2024 11:59 PM
Advertising Fee
Regular 2 Page Spread $3,600.00
Regular Full Page $1,950.00
Regular Half Page $1,000.00
Regular Quarter Page $650.00
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