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Why Should Artists Advertise in the SF Open Studios Guide?

Advertising in ArtSpan's SF Open Studios Guide is the most effective way to reach the thousands of your potential collectors who are participating in SF Open Studios (SFOS)! It serves to build interest in your art, direct people to your online event, and helps clients follow up with you year round. This year, ArtSpan is directly mailing thousands of our guides to our many patrons composed of art collectors, dealers, curators, interior designers, and art professionals spread across the Greater Bay Area. ArtSpan will also distribute the Guide to key locations that support local art as businesses resume operations; these include coffee shops, hotels, museums and bookstores, as well as retail and tourist spots throughout the Greater Bay Area. ArtSpan’s SFOS Guide is a treasured resource for art enthusiasts who want to contact artists directly beyond the Open Studios season. The Guide covers the history of SF Open Studios and details necessary information to connect directly with artists in this year’s virtual iteration. Historically, SF Open Studios attendees keep the Guide as a memento and a reference for artists who have caught their eye during our Open Studios season.


  • Deadline to Purchase: Monday, July 27, 2020 EXTENDED: Wednesday, July 29, 2020
  • Ad Copy Due: Monday, August 3, 2020
  • Guides Released: Mid-September, 2020


ARTIST AD RATES - EXTENDED: Wednesday, July 29, 2020

  • Full Page       $1000
  • Half Page       $500


SF Open Studios Guide Dimensions:  6" wide x 10.875" tall

For full ad specifications and templates, CLICK HERE.

Check out 2019's Virtual Guide for a peek at last year's look.



The SF Open Studios Guide will also be fully available online at ArtSpan’s website with artist listings, events calendar, articles, and artwork thumbnails.

Full Page advertisers in the printed Guide, receive a complimentary ad in the Online Guide.

  • To claim your complimentary ad for the web, please follow the specifications displayed below.

Online Guide Ad Sizes:

LARGE BANNER ADS: $700 (web ad only price)

  • 300 pixels wide X 600 pixels tall

MEDIUM BANNER ADS: $400 (web ad only price)

  • 300 pixels wide X 290 pixels tall
  • Complimentary to all Full Page advertisers in print

**For full ad specifications and templates, CLICK HERE.**



ArtSpan reserves the right to assign advertising placement. ArtSpan is not responsible for misprints due to typographical errors, mislinked files, or mislabeled files. Advertisers will be emailed a digital proof for review shortly after submitting their ad components.


Questions regarding format or submission?

Email [email protected] 

July 6th, 2020 10:00 AM   through   August 7th, 2020 5:00 PM
Advertising Fee
Full Page Printed Ad $ 1,000.00
Half Page Printed Ad $ 500.00
Large Web Banner $ 700.00
Medium Web Banner $ 400.00