Why Should Artists Advertise in the SF Open Studios Guide?

Because it is the most effective way to reach the thousands of your potential collectors who are visiting SF Open Studios during October and November! It serves to build interest in your art, direct people to your studio, and help clients follow up with you year round. ArtSpan distributes 20,000 copies of the Guide to coffee shops, hotels, museums and bookstores, as well as retail and tourist spots throughout the Greater Bay Area. It is a resource for art collectors, art dealers, restaurant owners, interior designers, and other art enthusiasts who want to contact artists directly. Last year, the Guide was distributed to over 500 locations in San Francisco alone. SF Open Studios attendees visit the mapped artists’ locations and keep the Guide as a memento and a reference.


  • Early Bird Deadline: Sunday, June 23, 2019
  • Regular Deadline: Sunday, July 28, 2019
  • Ad Copy Due: Sunday, July 28, 2019
  • Guides Released: Mid-September

ARTIST EARLY BIRD RATES - Through Sunday, June 23, 2019

  • 2 page spread   $1950
  • Full Page           $1075
  • Half Page          $525
  • Quarter Page     $275
  • Eighth Page       $150

ARTIST REGULAR RATES - Through Sunday, July 28, 2019

  • 2 page spread   $2350
  • Full Page           $1275
  • Half Page           $625
  • Quarter Page     $325
  • Eighth Page       $175

SF Open Studios Guide Dimensions:  6" wide x 10.875" tall

For full ad specifications and templates, CLICK HERE.

Check out 2018's Virtual Guide for a peek at last year's look.


The SF Open Studios Guide will also be fully available online at ArtSpan’s website with weekend maps, artist listings, events calendar, articles, and artwork thumbnails.

Advertisers in the printed Guide, at a quarter page and larger, get a complimentary ad in the Online Guide.
  • To claim your complimentary ad for the web, please follow the specifications displayed below.
  • Design services available; use this link for more information.

Online Guide Ad Sizes:

LARGE BANNER ADS: $700 (web ad only price)

  • 220 pixels wide x 400 pixels tall
  • Complimentary to all Full Page and larger advertisers in print

MEDIUM BANNER ADS: $400 (web ad only price)

  • 220 pixels wide x 220 pixels tall
  • Complimentary to all Quarter Page advertisers in print

For full ad specifications and templates, CLICK HERE.


ArtSpan reserves the right to assign advertising placement. ArtSpan is not responsible for misprints due to typographical errors, mislinked files, or mislabeled files. Advertisers will be invited to review the printed proof of their ad in the summer of 2019 (specific dates will be sent via email, add [email protected] to your contacts).

Questions regarding format or submission?

Click here for more details

Would you like to pay with a check or with a credit card over the phone?

Call 415-861-9838 or e-mail [email protected]


May 20th, 2019 10:00 AM   through   July 28th, 2019 11:59 PM
Early Bird 2 Page Spread $ 1,950.00
Early Bird Full Page $ 1,075.00
Early Bird Half Page $ 525.00
Early Bird Quarter Page $ 275.00
Early Bird Eighth Page $ 150.00